One of the most successful marketing solutions of recent times is the free-2-play system in games and its counterparts on the Internet. The idea is that the user has access to part of the service's capabilities for free, while the remaining half requires a paid account, with the acquisition of which there are often problems.
Instructions
Step 1
To get a premium account in the game - buy it. In most cases, the product strictly separates paid and free users with a single monetary contribution - “purchase of the premium version,” for example. To a greater extent, such a system is used by small casual and indie projects, which can be found on large game portals.
Step 2
Use paid features. The second popular way to get a "premium account" is through in-game micro transactions. On Steam, the most prominent representative of this system is Team Fortress 2, where you cannot open any significant functions for money, however, using the Steam wallet, you can buy cosmetic items or modified weapons for your character. In this case, you get the status of a "paid user" after the first purchase.
Step 3
On sites on the Internet, "premium" is rarely permanent. Most often, you pay for a privileged position for a certain time (a classic example is file sharing services that provide "high-speed access" for a limited time - from a day to a month), after which you have to make another installment if you are still interested in the project's services.
Step 4
Pay "premium" via WebMoney, virtual wallet. The user registers a virtual account and deposits money there through a bank or mobile payment terminals, after which he uses the account number and "personal account" to transfer money to the address.
Step 5
Payment can be made with a VISA or MasterCard credit card. You will need to enter the card number and authorize the transfer amount. However, you should not pay for purchases with a card that has too many funds in order to avoid fraud.
Step 6
You can pay for services using your mobile phone. You send SMS to the specified number, a certain amount of money is withdrawn from you, and in response they send a message with a code that must be entered in the field on the screen. This method is one of the most convenient, but also dangerous: fraudsters can withdraw an amount much larger than you expect, and the sent code may not work.
