Relevance is the correspondence of the information on the site pages to the entered query in the search engine. Each search engine evaluates the relevance of sites in its own way and periodically changes its algorithms.
Instructions
Step 1
Write texts for the site, which will not only fill the space, but carry important useful information for the user. Now search engines are very strict about this point and require that all texts be written for people, and not for search engines. Do not write text that does not carry any information.
Step 2
In each text, write the keywords by which people should find your site. The relevance of a particular text will depend on the match of the keyword used with the query entered through the search engine. Don't repeat your keywords on every page. One use in one text is enough.
Step 3
Write the keywords used in the text in the tags of the site.
Step 4
Use internal linking on the site. To do this, you need to write a link to another page in the text on one page. This will enable the visiting user to stay on your site.
Step 5
Post links to your site on other visited and authoritative sites. This will increase the relevance and traffic of your resource. But at the same time, try not to post third-party links on your site.
Step 6
In the "title", in the title of the page, use the exact occurrence of the keyword. It is on it that the search for your site will be carried out in the first place.
Step 7
Create as many pages on the site as possible and immediately fill them with information. The more pages will be indexed by the search engine, the higher the relevance of the site will be.
Step 8
Update information on the site. The search engine for more effective website promotion must see that your resource is dynamic.
Step 9
Communicate on forums and attract visitors by direct invitation to your site. This will increase traffic and promote your site to key positions.