For search engines, the most important part of the text published on the web is the keywords. It is guided by them that the search engine gives the user the results he requested. The relevance of the search results returned by the user's request depends on such words, their saturation and location. Correct definition of keywords for future text allows you to raise the result in the search results higher.
Instructions
Step 1
Choose such keywords and synonyms for them so that they accurately and in detail reveal the essence of the text being created. For example, for a text about sausages, the keywords will be the phrases "sausages", "meat products", "semi-finished products", etc. It is necessary to be very well versed in the topic of the text in order to find a sufficient number of synonyms for the topic of the text, expressed in one or two phrases.
Step 2
Use a dictionary if your own vocabulary is not so large. A glossary of synonyms and technical terms is perfect for composing synonymous keyword pairs.
Step 3
Arrange keywords according to text style and storytelling. For example, in a scientific material or article, frequent insertion of keywords is not allowed, but for news and other materials, the frequent presence of keys in the text is a mandatory rule. The topic of the text in the first case should be revealed, and in the second, it should be repeated more often.
Step 4
It is important to correctly position the keywords in the text. The search engine, along with the search result, displays a small excerpt, which will be shown along with the query in bold. Therefore, the thought in the text must be expressed accurately, not to use all the synonyms in a row for the keys, but only the necessary ones, otherwise the semantic perception of the text will be violated.
Step 5
Check while typing if there was any semantic disconnection or stylistic errors between individual sentences after inserting keywords. keys are usually inserted unchanged, do not incline in cases. Search engines have recently learned to distinguish between single-root words written in different cases and count them as one; however, it is impossible to rely on search engine technologies and it is necessary to use direct entries, if there were no such ones in the text.
