Avito.ru is the largest bulletin board of the Russian Internet and an online flea market. When someone needs to get rid of an old, and maybe new, but unnecessary thing via the Internet, this is the site that comes to mind first. New ads appear on Avito every second, so it's not easy to break through such a powerful stream of offers. If you’ve wondered why some are successful at selling outright junk, while others are unable to sell great things even with paid ads, you definitely need a short course on Internet sales technology.
Instructions
Step 1
Come up with a catchy headline. To sell on Avito, you need to be noticed. Your primary task is to stand out from the gray mass of similar offers like “sell a car” or “autumn women's coat”. By the way, there is no need to use the word "sell" or its synonyms in the title - the tips on the site even warn about this.
Step 2
Make a detailed and tasty description. Both the characteristics of the item being sold and the emotional coloring of the text are important. Potential buyers need to be interested and persuade them to choose exactly your product. If you are selling something that was used, it is advisable to state the reason for the sale. If there is none, it must be invented. For example, they gave a new phone to the last one - the old one is no longer needed, I lost several sizes - I change my wardrobe. The main thing is more positive!
Step 3
Highlight the benefits for the buyer. Why should he choose yours among the mass of similar offers? What makes your product unique? Maybe you can buy winter boots with a very narrow shaft or a stylish plus size dress - custom sizes are so hard to find in ordinary shopping centers! Maybe your car has a unique tuning? Maybe your laptop - even if it is the most ordinary and quite used one - can no longer be found in stores, and such a model can only be purchased from you? In the end, maybe your 300-ruble ceramic teapot brings good luck and is charged with love? If you get rid of outright junk, explain to a potential buyer why it will be useful to him: "an old cell phone with buttons is ideal for retirees", "a Soviet lens for lovers of manual optics", "a player that is not a pity to break." Creativity is the key to success.
Step 4
Support your ad with quality photographs. If you don't have a good camera, borrow it from someone you know. As a last resort, the phone will do, but then you will have to work hard on the pictures and retouching. Photos should be clear, sharp, in good resolution, with the most natural color reproduction. If you are selling a piece of equipment or a vehicle, download an image of your model on the Internet. Images sell - it's an axiom.
Step 5
Come up with an inviting ending. The last sentence of your ad should be a call to action. Even a banal phrase like "I am waiting for your letters" increases the likelihood that someone will respond to your appeal.
Step 6
Don't rely entirely on VIP or premium accommodation. Many Avito visitors prefer to ignore VIP offers because they perceive them as information noise. Such ads are displayed in a separate block, are highlighted in yellow and cause rejection in many at the psychological level, as they are too similar to contextual advertising.
Step 7
Ignore the cost advice from marketers. Yes, pricing is tricky. But no one knows your product better than you. If you don’t want to be cheap, but you’re afraid that you won’t sell anything for a lot of money, come up with some kind of bonus - people love gifts! For example, when buying a phone - the cover is free.
